Objective visual rebranding and the semantic reformatting of the teenage TV show “Generation Z” of the Pershyi UA channel about young guys who are engaged in what they like. Creation of a modern video for the introductory part.
Deliverables the teenage TV-show “Generation Z” needed a thorough rebranding. Initially, there was no brief, so we thought and formed the whole concept of this project: from visual design, to music, editing and naming. We found a musician who wrote a cool track for the main theme. We had access to archival records, old broadcasts and news the digitized fragments of which we used for the main theme, collaging them with fresh video (for example, in the first frame you can see the Closer), and then mixing with the hand-drawn animation. The cultural gap is really huge, and what can be considered as cool by city dweller in the age of early 20, may be absolutely dumb for the audience of the programme. And vice versa. The design should reflect the reality of the time and context, so in the video you can see daewo lanoses, the ETC inscription on the abandoned building, a portrait of Taras, rushnyk (favorite school attributes). So we made content and the consumer closer to each other. It was necessary to choose a beautifully sounding and stylish Ukrainian word, so “nahiba” was born. Some time tried to pick up an alternative, but stopped on the first option. Because looking at it all there is only such a question: NAHIBA?